Dr. Eyal Matan – NLP master, business strategy development expert, lecturer, and business mentor – holds a master’s and a Ph.D. in business administration.

After spending two and a half decades as a CEO and VP at various hi-tech, retail, tourism, and business consulting firms, Dr. Matan decided to fulfill his mission of mentoring both companies and individuals who wish to realize their business ideas.

In his book, he reveals his unique methods of subconscious salesmanship. Using tools from the world of NLP and other powerful means, Dr. Matan takes readers on a journey into the mind of the customer, allowing salespeople to close deals more easily and with customers and clients believing they were not influenced at all.