Gideon Amichay is an Israeli advertising executive, marketer and author. He is the founder and chief creative officer of No, No, No, No, No, Yes, a creative boutique in New York and Tel Aviv. He also teaches at the School of Visual Arts in New York city. From May 1994 to November 2011, he acted as the Chief Creative Officer & Joint Managing Partner at Shalmor Avnon Amichay/Y&R, Tel Aviv, Israel. Gideon Amichay was born and raised in Holon, Israel. He served in the IDF as a graphic designer and a reporter in the IDF’s weekly newspaper “Bamahane”. In 1990 Amichay graduated with honors his visual Communication studies at the “Betzalel Art Academy” in Jerusalem, and School of Visual Arts in New York. In 2008, Amichay graduated with honors his EMBA studies for company leaders at the Berlin School of Creative Leadership.