Motti Aviram is a leading figure in the Israeli children's television industry. He has created a large share of Israel's most successful and appreciated children's TV series. He has also served as the head director and content editor of Sesame Street shows in Israel, and directed the Shalom Sesame series in New York (starring Sarah Jessica Parker, Jerry Stiller, Joan Rivers and many more). Later, Aviram became the content director of Hop TV, Israel's leading pre-school TV channel, and then established Subtext, a content company specializing in children's television shows. Aviram has served as a senior lecturer at the Bezalel Academy of Arts and Design, and at Israel's School of Screenwriting. Currently, he is the content director heading the creative team at Clasikaletet, a company specializing in the production and distribution of videos and books for children.