Middle school student, Nir Carmelli, dreams of conquering the world with his idea for an innovative new product. Although aware of the difficulties, Nir decides to advance the idea, even if it does not become a product or profitable business. Group members of the start-up are required to show daring, original thought, and creativity. They meet industrialists from Japan, investors from America, as well as scientists and professionals from a range of fields working in the field of high tech.
Not only off the ground… but soaring!
His classmate, Anna, gets involved in the project, creating a friendship between the two and even first love. Together, the young inventors learn many practical lessons about what it takes to develop a successful start-up. Their story, written in a contemporary style,
is full of humour as it navigates the ups and downs between success and failure and introduces the reader to the challenging world of business.